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Designing your own web page isn’t easy — especially if you’re not a professional graphic designer. But there are some basic principles that you can use to create a better designed page if you can’t afford to pay for a professional to design your site.
- Text alignment: Something that makes amateur pages stand out is the text. There needs to be a logical flow so that eye of a visitor is attracted to what is most important, what’s second most important, and so on. This means that if you use columns, they’re used effectively and not randomly. If people visit your site and don’t know where to look, they’ll likely leave the site immediately.
- Use of white space: Technically it might not be “white,” but basically don’t fill the page with words. Dense words turn readers off and will also cause them to likely leave rather than having to sift through it all to find what they want.
- Fonts: Many amateurs use too many fonts on their home page. At most, you’ll have three, but most well-designed pages have two: one for headings and subheadings and one for body text. You might also have a stylized font for your company logo, but that’s separate and doesn’t really count.
- Colors: It’s important to choose colors that don’t hurt the eye of the visitor (i.e. nothing too bright or garish), but at the same time you want something interesting. Most importantly, make sure the font color is easily readable.
